Michael Porter states “The essence of strategy is in the activities -choosing to perform activities differently or to perform different activities than rivals.” Porter goes on to claim that activities are basic units of competitive advantage and that the art of developing a successful and sustainable strategy is ensuring alignment an organizations’s internal activities and its and its customer value proposition.
Kaplan and Norton state the activities of an organization are embodied in the internal business processes that comprise its value chain. They have found it useful to segment the value chain into four sets of business processes: Innovation Processes, Customer Management Processes and Operational Processes.
Paul strongly believes the best way to achieve organizational alignment is develop a well understood strategy and to drive it down into the organization. He has successfully used this strategic approach in multiple types of organizations. He is available to help you establish the strategic approach for organization.
Woodring and Associates 